Rotarun Ski Area Invests in Community Winter Recreation with New Snowmaking Infrastructure

[et_pb_section fb_built="1" _builder_version="3.3.1"][et_pb_row _builder_version="3.3.1"][et_pb_column type="1_2" _builder_version="3.3.1" parallax="off" parallax_method="on"][et_pb_image src="http://sunvalleyskied.wpengine.com/wp-content/uploads/2019/11/Rotarun_50s_lift_sm.jpg" _builder_version="3.3.1"][/et_pb_image][/et_pb_column][et_pb_column type="1_2" _builder_version="3.3.1" parallax="off" parallax_method="on"][et_pb_text _builder_version="3.3.1"]Rotarun Ski Area has been a community endeavor from the start. After World War II, it was used by locals who boot packed up and skied down. 1948 Winter Olympian Ann Janet Winn began using Rotarun as a site to teach Hailey kids how to ski, and in 1941 a group of locals constructed a tractor-and-pulley rope tow out of old farm equipment, marking the establishment of the ski hill. The ski area formally became a nonprofit in 1964, when the Arkoosh family supported the foundation of Rotarun Ski Club, Inc. For generations, area individuals and businesses have pulled together to improve and preserve Rotarun Ski Area as a place for the community to celebrate winter sport. From its inception, Rotarun’s mission has always been to provide affordable access to locals. Fueled by passionate volunteers, local businesses,organizations, and donors, Rotarun has worked its way into the hearts and minds of generations of skiers and riders. In the spirit of Rotarun’s roots, the community is once again rolling up its sleeves and investing in Rotarun to maintain its place as our “little mountain with a big heart” for the Wood River Valley.  
[/et_pb_text][/et_pb_column][/et_pb_row][et_pb_row _builder_version="3.3.1"][et_pb_column type="4_4" _builder_version="3.3.1" parallax="off" parallax_method="on"][et_pb_text _builder_version="3.3.1"]Rotarun Ski Area is situated to undergo a number of long-anticipated improvements, intended to ensure its longevity and grow and develop its role in the community as a place to inspire recreation and access for youth and adults alike. Rotarun offers public skiing throughout the winter season, and the local nonprofit organization Sun Valley Ski Education Foundation (SVSEF) utilizes Rotarun Ski Area as a venue to both introduce children to winter sports through its Rota-Rippers and LASAR programs, and hone the skills of its elite-level skiers and riders. 
Thirty years in the works, Rotarun is finalizing its initial phase of installing snowmaking. For the 2019/20 season, the nonprofit ski area will have snowmaking on the lower section of the hill, enabling Rotarun to establish a base of snow on the lower skier’s left of the mountain. There has been a significant amount of work done behind the scenes to ensure that the upcoming changes to the Rotarun property are appropriately scaled and engineered for the betterment of both the Rotarun Ski Area and the Sage Springs neighborhood.
[/et_pb_text][/et_pb_column][/et_pb_row][et_pb_row _builder_version="3.3.1"][et_pb_column type="4_4" _builder_version="3.3.1" parallax="off" parallax_method="on"][et_pb_image src="http://sunvalleyskied.wpengine.com/wp-content/uploads/2019/11/McGrew_snowgun.jpeg" _builder_version="3.3.1"][/et_pb_image][/et_pb_column][/et_pb_row][et_pb_row _builder_version="3.3.1"][et_pb_column type="4_4" _builder_version="3.3.1" parallax="off" parallax_method="on"][et_pb_text _builder_version="3.3.1"]“Installing snowmaking at Rotarun has been a dream for our community for over 30 years. The aspect of the hill and its consistently cold temperatures make it an ideal location. The vision has been to create a system that is both efficient and aligned with the local spirit of the area.
Through the incredible generosity of the Nancy Eccles and Homer M. Heyward Foundation, The Janice Seagraves Family Foundation, generations of Rotarun board members, and a great many others, we are ecstatic that this incredible community asset will continue to provide a place for all of us to enjoy the winter in an authentic and inspired way, for generations to come. This is a magnificent step forward to further inspire our winter-loving community.”  
Other Rotarun Ski Area improvements include a design upgrade to the lodge, with a kitchen and bathroom remodel project to help with usability. McGrew is also working with The Hillside Ranch and The Sun Valley Garden Center to procure larger spruce trees, with the intention of placing them around the border of the property to improve overall aesthetics and better integrate the existing infrastructure.
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None of these endeavors would be remotely feasible without the generosity of time and resources from a number of community partners.  

“We cannot say ‘thank you’ enough to our local supporters who believe in this ski hill, and its role in our community,” said McGrew. “Lunceford Excavation and Webb Nursery provided incredible donations to help with the significant and costly work required to remediate a mudslide we experienced last spring. Wilro Plumbing, Wood River Electric, Levatan Appliance, BC Builders, Ferguson Supplies, Sun Valley Rug and Tile, Mountain Land Design, and Idaho Lumber and Ace Hardware have all leaned in to make this lodge improvement project come to life for our kids and community. We are beyond thrilled!”

Rotarun is planning its annual family friendly New Year’s Eve event and hosting free community ski and ride sessions throughout the upcoming winter. Visit www.rotarun.org for more information and details on calendars, and ways to get involved.
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SVSEF Assumes Rotarun Ski Area Operations

© Glen Allison

 
Since its inception in the early 1950s, the nonprofit Rotarun Ski Area in Hailey, Idaho, has been geared toward building community through engagement in affordable alpine skiing. The Sun Valley Ski Education Foundation (SVSEF) will continue to foster this initiative through its recent agreement to take over the management of ski operations for the 2017-2018 season. The organization will manage grooming, staffing, lifts and maintenance in order to continue to offer public session skiing, as well as SVSEF after-school alpine programming with a primary focus on providing affordable learn-to-ski programs for south valley residents.
 
Jesse Foster, president of the Rotarun Ski Area board of directors for five years and a member of the board since 2011, explained how the two organizations have a symbiotic relationship beneficial for a transition at this time. “Rotarun is the perfect venue for SVSEF to achieve its mission. Without SVSEF participation and programming, Rotarun is not able to complete its mission of providing a community-based seasonal activity facility and offering affordable day and night recreational activities and educational opportunities for people of all ages.” In introducing new programs and increasing participation, SVSEF looks to develop the sustainability of the venue. Said Foster, “SVSEF held its LASAR program at Rotarun last year, and while it was only two days a week for about two thirds of the season, it counted for over half of Rotarun’s skier days.”
SVSEF will be doubling access to south valley youth with the introduction of Rota-Rippers, an additional alpine after-school program. Much like LASAR, the Learn to Alpine Ski and Race program that saw a successful 2016-2017 season, Rota-Rippers is a developmental entry-level ski program for kids starting at five years old. The new Rota-Rippers program will be particularly focused on entry-level and first generation skiers.
 
SVSEF Alpine Program Director Scott McGrew described the benefits of expanded programming. “We believe that every kid in the Wood River Valley should have the opportunity to engage winter sport, build confidence, and establish a lifelong relationship with the mountains around them. The ability to provide after-school winter programming is a critical role that Rotarun, and its programs, play. For families who are looking to have their children participate in a professional and high quality program, at an affordable cost, this is an amazing opportunity.”
 
Both Rotarun and SVSEF are eager to maximize the venue’s potential. McGrew continued, “In an effort to keep Rotarun vibrant, financially viable, and culturally impactful, it is critical that the programming is inspired and meets the needs of our lesser-served community. Replicating what is already in place cannot be the vision; rather, leveraging Rotarun’s unique characteristics to expand the spectrum of opportunity for all is the overarching aim.” Foster echoed these sentiments, saying, “The knowledge that SVSEF offers is derived from the fact that they understand what is needed at this location; from how a surface should look, to what makes a hill safe when kids are ripping down the mountain.”
In continuing Rotarun’s mission of serving as a community hub and encouraging a healthy outdoor lifestyle through snowsports, public session skiing will be available with the purchase of a season pass through SVSEF. Community events such as the Arkoosh Cup will continue to be held at Rotarun, with an events schedule and public session skiing hours to be released later this fall.
SVSEF has created the First Turns Initiative, a donor funded scholarship program to help young athletes afford team fees and gear. The First Turns Initiative has a simple one page application process and is specifically geared toward Rotarun programs. If you would like more information about how you can contribute to the success of Rotarun Ski Area and the programs offered by SVSEF, please contact SVSEF Director of Development Cynthia Knight (cknight@svsef.org; 208.726-4129).
To purchase a season pass or find out more about Rotarun objectives and SVSEF programs associated with Rotarun, please visit svsef.org/rotarun or call the administrative office at 208.726.4129.