Get 20% off with code SVSEF20 at and 10% of all sales support the SVSEF XC Gold Team! CRAFTED WITH THE SCIENCE OF PERFORMANCE AND NUTRITION JoJe Founder, Jess Cerra, is a professional athlete and chef with a passion for racing bicycles, being active outdoors, and enjoying healthy and delicious food. Jess baked what would be the first JoJé Bar back in 2010, and since then, little has changed! What you pull out of the wrapper now is crafted with the same home-cooked style as that first batch pulled out of a tiny apartment oven a decade ago.